Brief Description
Reporting to the Senior Manager – Campaign Management and Capabilities, the position holder will aid in driving the CVM (Customer Value Management) strategy and execution of Safaricom’s One to One customer marketing efforts which are aimed at achieving increase in revenue, active customers as well as reduction in Customer churn.
The job holder will support in the implementation of campaign management tools and ensure extraction of business benefits from the campaign management tool.
Responsibilities for the Campaign Management and Capabilities Job
Support of Senior CVM Manager in design and execution of BTL campaigns
Govern and manage Flytxt execution and delivery of campaigns
Execute the Below the line marketing strategy for Safaricom
Support the Senior Manager CVM in the design and execution of campaigns
Work with several stakeholders to develop and execute BTL marketing programs to introduce customers to new products / segment initiatives, initiatives to drive uptake and penetration of existing products and segment initiatives.
Management and execution of customer inactivity campaigns.
BTL execution of the loyalty management scheme
Work with the Analytics team to ensure the BI evolves to meet the analytical needs of BTL marketing
Ensure adherence to the Safaricom’s BTL customer communication policy.
Requirements for the Campaign Management and Capabilities Job
Degree in Business, Marketing, Sales, Finance, IT or Computer Science
Deep understanding of Telco billing, data mining and reporting systems.
Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior
At least 3 to 5 years Telco experience, with at least 2-3 years running Below The Line marketing actions and campaigns in a Telco environment
Strong awareness of market trends, competitive impacts and market opportunities.
Achievement oriented.
Innovative and creative.
Strong interpersonal and people skills.
Strong communication skills.
Highly organized, conscientious and detail oriented
High flair for numbers is a must
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