Job purpose:
Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategies for Convenience Retailing, LPG and Payment Card.
Ensure that the brand remains relevant to consumers and that all initiatives support the brand promise.
Principal Accountabilities:
Managing both the existing product portfolio and new product launches
Leading the strategic planning process for the assigned brands based on key consumer insights
Maintains brand integrity across product lines
Manage brand guidelines to ensure all vendors and internal audiences follow them
Monitoring brand health metrics and support the development of new brand tracking across businesses.
Leads the Marketing lifecycle process for designated brand(s).
Works closely with all relevant Media departments to integrate media mix plans
Leverage consumer insights to develop brand and product positioning.
Develops monthly and quarterly reports for management
Monitoring and analyzing business performance vis-à-vis business goals
Job Knowledge, Skills & Experiences
Good understanding of Retail, B2C and/or B2B markets
Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
Must have a style that promotes respect, credibility and trust throughout the organization
Excellent written and verbal communication skills.
Strong Leadership skills.
Strong presentation and writing skills

Interested Applicants should apply by sending; CV, motivation letter and scanned supporting documents, all in one document to email hr.kenya@vivoenergy.com not later than 18th July 2017. Only emails received on the stated email & website within the allocated timeframe will be considered.

Apply via :

hr.kenya@vivoenergy.com