The fastest growing economies are in developing countries. The large number of people with a daily income of less than US$ 8 represents a combined market value of US$ 5 trillion. This group is called the ‘Base of the Pyramid’​ (BoP). Engaging people at the BoP as producers, consu… read moremers and entrepreneurs is key to improving their livelihood and driving economic growth for both communities and the private sector. The BoP Innovation Center offers business development services for these markets. We take you from opportunity scouting to finding investors and market introduction.