The role of the Kenya Eye Rafiki Program Business Developer will be to:
Work with the training partner team to support the newly trained Eye Rafikis to set up their shop (shop set up and primary shop verification) ;
Fulfill the tasks expected during the handholding period according to the Handholding Standard Operating Procedure that includes (not exhaustive) : supply chain support and products supply ; Sales report collection
Manage the Eye Rafikis network once the training period is over (after the 10-month-holding)
Generate demand and increase footfall at each Eye Rafikis shop
Deploy or ensure deployment of initiatives designed by the central 2.5 NVG Team to increase the impact of the Eye Rafikis operations
SCOPE AND RESPONSIBILITIES
The Kenya Eye Rafiki Program Business Developer will be in charge of:
Monitoring inventory
Reporting Sales
Collecting payments
Delivering products
Growing the Eye Rafikis business
Supporting Vision Screening Events
Launching New Products
Training the Eye Rafikis on new products
Providing necessary marketing support and training in optical dispensing wherever require.
Understanding each POS business activity through thorough sales data reporting and consumers base understanding
Efficient organization of the support to the Eye Rafiki network
Motivating the Eye Rafikis (create regular sales contests and insure frequent communication for this contests)
Identifying challenges and providing solutions/coaching
Sharing best practices of well-performing Eye Rafikis
Providing continuous improvements suggestion and deploying those improvements
Deploying digital tools (direct responsibility)
Deploying new training approaches (in collaboration with the training partner)
Deploying new refraction tools (in collaboration with the optometrist in the team)
Deploy social media initiatives / campaigns / tools / training
MAIN KEY PERFORMANCE INDICATORS OF THE ROLE
Eye Rafiki footprint expansion è Number of new Eye Rafikis shop open (over a certain period)
Eye Rafiki business model sustainability è shop profitability targets ; business duration of each shop (i.e. number of shops still open after X months)
Number of wearers generated by his/her Eye Rafiki shops portfolio
Revenue generated for 2.5 NVG
KPIs related to social media tools deployment and usage
Reporting Lines, management and animation role
Reporting Lines : hierarchical to the 2.5 NVG Manager for Kenya
Management: no management
Animation : animation of a retail network
PlaceS of work and travelS
Position located in Nakuru, Kenya
Travels expected (in neighboring counties and to Nairobi) at least 70% of the time
Skills, expertise and background
Key characteristics :
3 years of proven experience in sales roles (preferably in any of the following sectors: Optical retail business, FMCG, Consumer Durables)
Advantage to have Consumer Goods, Medical or Pharmaceutical industry experience
Basic knowledge about merchandising at the POS level
Able and willing to travel and be on the rural field most of the time
Self-motivated and tenacity to follow-up
Autonomous to organize his/her activity to deliver expected results and objectives
Interpersonal skills to motivate people
Advantage to have prior experience managing some Account/Relationship, Customer Network or Supply Chain/Product Delivery
Education and qualification :
Degree in marketing or sales and/or finance. Degrees in any other discipline should be completed with masters in the listed subjects.
Extensive previous experience in business development /sales & marketing with a proven record of accomplishment, preferably in a Fast-Moving Consumer Goods company and/or an organization with market coverage in “Non-Urban” areas.
Good communication skills in local language
Experience in delivering operational goals.
Basic understanding of financial statements (Income, Balance, Cash Flow)
Good knowledge of Microsoft Excel and/or Google Sheet
Good knowledge of corporate communication tools such as emails, chats, shared calendars, video conferencing
Interested and qualified candidates should forward their CV to: a_serah.kathuri@centumlearning.com using the position as subject of email.
Apply via :
a_serah.kathuri@centumlearning.com