Job description
A Journalist will be required to create, build and publish content for a variety of websites and digital platforms. He/She will manage daily updates through the content management systems to keep subscribers and prospects up-to-date with schedule and program information.
The ideal candidate for this position must be adept at using complex content and scheduling systems, comfortable tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how. Prior experience producing for a website or digital property is a must. An interest in Internet, Ecommerce, Mobile and Business and related portfolios is a requirement
Building job description for Interns, supervising and making them productive to achieve the daily quota of 4 articles per Blog/Website and production of video content on a bi-weekly basis.
Design a program and budget for the content creation for both Blog/ Video channels
Responsibilities
Manage day-to-day content uploading in a variety of content management systems to achieve daily quota
Manage the website as an acquisition channel, with full accountability for driving engagement and signups
Propose a manageable model for the production, aggregation and monetizing of video content
Focus fanatically on user experience, web conversion, and getting the most value from site visitors
Create strategy for monetizing all platforms through soliciting adverts
Identify, plan and execute regular interviews with CEO’s, COO’s, Start Up founders, Brand managers and related to be featured on a regular basis for both written and video channels
Identify and attend or delegate all events that are relevant to the digital expansion
Build a list of panAfrican digital partners
Aid interns “internal clients” in their adoption and use of CMS and scheduling tools
Produce written content and schedules
Ensure accuracy of program schedule information online
Develop, create and deploy content across all digital outlets .com
Edit and proofread a variety of content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand
Owns projects end-to-end as assigned and overseen by manager
Intimately understand corporate priorities and how they connect to latest tech-business trends and media
Work proactively and volunteer assistance without being asked & under tight schedules
Act as point-person and in-house “expert” for certain content publishing systems
Manage relationships with other teams
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Expand and maintain existing social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage the digital presence and the developing the Miss.Africa and Generation.Africa intitiatives
Qualifications
BS/MS degree in marketing, Media and Communications or a related field
Experience new media professional with at least 5-7 years of experience transforming the performance of web properties into successful acquisition channels
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimising Google Adwords campaigns
Experience with online video content provision and market
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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