Job Summary: The Marketing Officer will be responsible for overall marketing strategy for the company, managing branding and brand awareness in different platforms and media. S/He will be incharge of Mwezi’s image in a cohesive way to achieve our marketing goals.
The officer will be expected to be up-to-date and be conversant with the latest digital technologies and social media, and mass media trends. You should have a high level of creativity, experience in developing and promoting brands, excellent communication skills and experience in developing and executing both Below the Line and Above the Line marketing contents.
Key responsibilities and accountabilities:
Overall Brand promotion
Perform research on current benchmark trends and Mwezi’s audience preferences
Collaborate with other teams like marketing, sales and customer service to ensure brand consistency.
Plan, prepare and manage the publication and distribution of publicity materials
Plan, coordinate and execute marketing campaigns in coordination with the sales teams
Organize and manage a calendar of marketing events, such as promotions, exhibitions, product launches, workshops, open days or fundraising activities
Represent the company at major collaborative and marketing events
Write, edit and proofread marketing material for use in different channels
Coordinate with outside agencies, for example designers and suppliers, to produce marketing materials such as stationery, flyers, posters and other marketing merchandise with respect to Mwezi branding requirements.
Ensure consistent brand display in shops, offices, communication platforms and amongst the field teams at all times.
Social Media management
Design and implement social media strategy to align with business goals
Communicate with online followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design, manage posts and reporting on such activity on a regular basis (e.g. Facebook timeline cover, profile pictures and blog layout)
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Manage online customer feedback, generate sales leads and forward to relevant departments.
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Manage online customer feedback, generate sales leads and forward to relevant departments.
Liaise with other Mwezi partners to assist with the management and improvement of the Mwezi website and web content on an ongoing basis
Mass Media engagement
Identify and mobilize other media like radio, TV stations for ongoing products promotions and increased brand awareness.
Develop content relevant for Mwezi customer base for promotions in audio-visual media platforms on a regular basis bearing in mind different languages.
Develop content and use SMS broadcast platforms to run promotions and engage customers and obtain feedback that leads to sales conversion.
Report on the impact of company media engagement and provide recommendations for improvement to the management.
Other relevant duties as requested as pertain to this position and company aspirations.
Minimum Requirements
A Bachelor’s Degree in any Business related field
At least 3 years work experience in Marketing and brand promotion
Hands on experience in both ATL and BTL content management and promotions
Excellent knowledge on copyright law
Ability to deliver creative content (text, image and video) is required
Knowledge of SEO, keyword research and Google Analytics is desired
Knowledge and experience on online marketing channels is required
Familiarity with Audio visual content production is desired
Previous experience in Solar Products Marketing and promotions is an advantage
Excellent communication skills
Analytical and multitasking skills
