Job Description
This is an internship opportunity of 4 months with high chance of securing employment based on performance and other appraisal factors.
The Digital Marketing Intern will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. Therefore, he/she should have hands-on experience using various digital marketing platforms.
Specific responsibilities include:
Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Tracking websites traffic flow and providing internal reports regularly.
Fixing any error in online content and arrange webinars and webcasts.
Be actively involved in SEO efforts (keyword, image optimization etc.).
Preparing online newsletters and promotional emails and organizing their distribution through various channels.
Providing creative ideas for content marketing and updating the website.
Collaborating with designers to improve user experience.
Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
Promoting our group companies’ product and services in the digital space.
Creating and executing SMS, and email-based marketing campaigns.
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
Required Qualifications:
At least a Diploma in Marketing, Digital technologies or relevant field.
Prior experience in a similar role is highly preferred.
Excellent understanding of digital marketing concepts and best practices.
Good knowledge of all different digital marketing channels.
Working knowledge of ad serving tools.
Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.).
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Must be residing or willing to relocate to Mombasa.
Excellent communication and interpersonal skills.
Team player.
