Job Description
The Regional Trade Marketing Manager role is responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long term value of our brands.
Key Duties & Responsibilities
Develop and deploy marketing plans on an annual basis.
Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands.
Spearhead the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.
Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it.
Challenge all aspects of the marketing mix in terms of understanding trends and their impact to Coca-Cola brands.
Integrate all marketing efforts advertising, promotions, and experiential, marketing assets within a consistent overall brand marketing plan.
Design and Implement Promotional plans and strategies by channel or Regions
Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis.
Challenge the marketing production cost to optimize the overall marketing budget.
Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership.
In addition
Provide specialist support for complex projects, incl. business development.
Support the Director on providing strategic thought leadership and content that shapes business strategy and plans.
Skills, Experience & Education
A business related degree from a recognized university and relevant Marketing professional qualifications.
5 years Trade Marketing work experience in an FMCG company or industry
Proven track record of driving Innovative business improvements by identifying and providing clarity around initiatives that deliver differentiated value to the company.
Excellent analytical skills with sound understanding of business concepts for example Margins , Discounts , Pack mix Trends , Volume Variance Analysis.
Experience must cover budget management, marketing planning and portfolio marketing mix management.
Sound leadership skills with the ability to anticipate talent needs and help to recruit, develop, retain and reward team members as well as leveraging on individual differences to motivate others and create organizational impact.
Excellent written and verbal communication skills.
