SPARK Publicity is looking to grow the team by adding a copy writer. Do you have what it takes?
The copywriter will work directly with the marketing team to write stand-alone copy, or text to complement visual concepts created by the designer across many platforms, including:
Websites, mobile apps, emails, social media, blogs
Marketing materials
Press and print advertising
Press releases
Sales letters
Articles
Brochures
The copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfill client expectations and that attract and persuade. Thinking ‘outside the box’ and confidence in your decision-making and copy capabilities is a big plus.
All copy created by a copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.
Typical activities
Understanding the message the client is seeking to deliver and translating this into attractive copy
Writing perfect, pleasing copy that will engage the reader
Receiving feedback and using it to grow and improve as a copywriter
Understanding client specifications to craft copy that is on brand
Working with the graphic designer to devise creative strategies
Keeping copy consistent and identifiable for each client
Producing creative ideas for innovative campaigns
Skills required
The copywriter will need a wide range of design and creative capabilities. These include:
The ability to think creatively and translate ideas into copy
Experience in writing strong, succinct copy that is grammatically correct
A flexible approach and willingness to adapt ideas to the needs of clients
The ability to meet deadlines and work in a pressurized environment
Great organizational skills
An eye for detail and a desire for perfection
Strong research skills that ensure all copy is correct and accurate
A passion for writing and the willingness to learn from other creative professionals
Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability.
