Position Snapshot
The regional brand manager will be responsible for strategies that grow market share and brand’s reputation, improve consumer experience and drive sustainable profitable growth. You will develop marketing initiatives, based on strong consumer insights, which will be executed across the different markets. These initiatives include campaigns (broadcast, social media, activation, visibility, etc.), events, and corporate responsibility programs and sponsorships campaigns.
Position Summary
Understand category dynamics and identify ways to improve brand performance in short, medium and long term.
Effectively manage creative and media agencies as strong business partners to develop plans that drive business results
Collaborate with country teams and functional teams to implement brand strategy
Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion and media support.
A day in the life of…
Provide input to finance to develop the category and brand P&L for the budget and manage the business via a monthly in-depth review of the P&L.
Present an overview of the category, as well as plans to drive category share performance and financial KPI’s at least twice per year to the Marketing Manager.
Manage the business anticipating gaps and opportunities and proposing actions to address them.
Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize the return on investment.
Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.
Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies
What Will Make You Successful
Bachelor’s degree in management, economics, marketing or other related focus
Minimum of 2 years brand management / 3 years assistant brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, digital media, advertising development and an understanding of the trade.
Experience working in tanzania and/or traditional trade will be highly valuable.
