Business Context
Beauty & Personal Care (BPC) is Unilever’s biggest division globally and a critical growth engine for the future.
Most of our acquisitions over the last few years have been heavily focused in the BPC space (Dollar Shave Club, Dermalogica, Murad…).
Globally, our BPC business is ~20 Bln € with 120 brands and 5 brands with TO > 1 Bln € (Dove, Rexona, Axe, Lux, Sunsilk).
We are a purpose driven division with our stated purpose being Beauty that cares…for people, society & the planet we share.
Our vision is to Be the most admired & most valuable BPC business in the world.
And the core of what we do is our belief: We believe all People are Beautiful. We don’t make people beautiful; we give people the means to feel beautiful in their own way.
Main Job Purpose
In East Africa, Beauty & Personal Care is not UL’s biggest division yet and the key job is to grow the business strongly to get there.
The country scope covers Kenya, Ethiopia, Uganda, Tanzania, Djibouti & Rwanda. Category scope covers: Skin Care, Oral Care.
Some of our brands here in EA are big heritage brands (Geisha, Vaseline) while some are strong purpose driven brands and new (Pepsodent).
Job Summary
Leading the category for Skin Care & Oral Care with a clear responsibility to deliver on our 4G growth model (Competitive Growth on Top Line, Profitable Growth by growing the bottom line, Responsible Growth by growing purposeful brands, Consistent Growth by driving a viable & sustainable growth agenda).
Strategic planning with respect to category-brand-country choices on where to focus and when and how to drive the business agenda.
Developing and deploying category-brand plans in conjunction with global & local teams to drive the business agenda across the entire P&L with special focus on the consumer marketing plans & plans that will make the overall business model more profitable. Managing the entire P&L for the categories with specific responsibility on top line growth, pricing, marketing spends & savings programs.
Training & Developing the cross functional teams working on the categories.
Work with each country leadership team to align them on key category-brand-business model plans to ensure full support as plans are deployed.
Constantly seek out new growth opportunities for the business from both a top line and bottom-line perspective and inspire the eco-system to go after them.
Be comfortable to work in the VUCA environment, we live and deliver stellar results in this environment.
Key Requirements
Experience on managing the entire P&L will be greatly valued.
Any experience on strategic planning & leading young teams & growing challenger brands.
We love people who are passionate and come with a strong sense of purpose
Consumer Love
Being agile
Key Marketing principles
Honesty & Integrity
