Main Purpose of the Job
Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.
In charge of the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations
Job Summary
In charge of the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
In charge of execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Delivers specific brand projects eg. co-branding with a major retailer.
Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability
Key Requirements
Bachelor’s Degree, post graduate business degree preferred (MBA)
At least 4 years’ experience in marketing preferably dealing with Personal Care Brands
Experience in project management
Customer Marketing interface
Builds Local Understanding
Brand Marketing Planning skills
Communications Deployment skills
Monitoring and Implementing Solutions
