Reporting to Customer Marketing Manager, Africa Cluster
KEY ACCOUNTABILITIES
New Product Development and Category specific initiatives
Ensure Trade Bundles, New Product news are appropriately and timely executed.
Supports local sales team in activations and presenting launch plans.
Executes Special Pack plans consistent with agreed guidelines and principles
Manage total SKUs and deliver SKU optimization actions
Execute – work with local suppliers production of the tactics
Channel and Customer Support
Prepares and consolidates annual business plans for select key customers
Executes channel specific plans consistent with Platform/Cluster directions
Provide Category Management support to the country, and ensure all distribution and display initiatives are timely and properly executed locally
Ensure excellence in sales execution at POS (Win in Store)
Oversee the management and deployment of merchandisers to maximize ROI
Executes Special Pack plans consistent with agreed guidelines and principles
Shopper
Coordinates with Cluster and local team the execution of actions from shopper study learnings
Processes
Jointly with Sales ensures the optimal allocation planning of trade spend.
Manage the Equity-Building component of trade spending as per budget.
Ensures timely and excellent execution of agreed FOCO plans
Participate in S&OP process, and own the country demand management process
Support the Cluster Member Sales Head with the execution of pricing plans
Support Services
Leads local tracking of distribution performance, competitive activities, trade sales and inventory
Experience And Qualifications
University degree required, and experience in FMCG environment.
Should have a minimum of 5 years multi-functional experience in Customer Marketing, and either in Sales and/or Marketing
Strong awareness of trade customer is essential; some sales management experience is required.
The Person
Align with strategy and company direction
Analytical and creative thinking
Highly self-motivated and results oriented
Innovative and business analysis (Strong business acumen)
Strong communication and interpersonal skills
Advocacy skills
