Role Purpose:
The role is responsible for developing, implementing and managing the overall customer experience, sales, marketing and communication strategy to meet the company objectives of sustainable and profitable growth.
Responsibilities:
Understand the value drivers of the business and identify profitable commercial opportunities to grow revenue and market share.
Maintain a thorough understanding of the key customers and target audience and their needs.
Proactively develop and implement advanced analytical techniques to increase understanding of customers and prospects and identify risks and opportunities in customer behavior.
Work closely with the Sales & Distribution Manager to improve turnover and profitability.
Provide planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
Spearhead the generation of creative marketing initiatives, new promotional ideas and approaches to communicate with our consumer audience.
Undertake market research and analysis and produce business plans/recommendations to ensure that all business development opportunities are optimized.
Ensure further development of the website and other online platforms in order to enhance direct sales.
Establish and strengthen partnering relationships with agents, managers, customers and suppliers.
Assist in cost analysis of contracted business and generate business cases for conducting business in new markets.
Maintain an awareness of external factors which impact the business.
Experience & Qualifications
Master’s Degree, preferably MBA from a recognized university
Bachelor’s degree from an accredited university.
At least 5 years of experience within a Business Development and Commercial environment.
Thorough knowledge of aviation industry and regulatory requirements.
Minimum of 2 years’ experience in a senior management role.
Key Competencies
Proven leadership, communications, negotiation, analytical and inter-personal skills, with an overall customer centric focus and orientation.
Should possess high levels of strategic thinking & problem solving.
Capable of handling multiple and complex situations simultaneously and providing recommendations for solutions.
Experience in leading, motivating, coaching, and develop a team.
Financial awareness
Must be hands on, a playing captain who can deliver results.
