Details:
Essential Duties and Responsibilities
Manage and coordinate all marketing, advertising and promotional materials and related activities.
Conduct market research to determine market requirements for existing and future products.
Analysis of customer research, current market conditions and competitor information.
Develop and implement marketing plans and projects for new and existing products.
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine, manage and deliver marketing activities within the agreed marketing budget
Design and develop marketing materials including advertisements and brochures / fliers /banners / including in-house ie computer screen savers, pull ups, window adverts
Liaise and correspond with outside vendors and suppliers for marketing and advertising materials
Monitor production & oversee distribution of marketing materials
Draft press and media releases when required
Prepare and conduct product presentations to management
Help plan, coordinate and participate in marketing events
Prepare and execute direct and online marketing campaigns
Update company website and social media tools
Monitor competitive activity and market trends and report to the management
Maintain customer information via marketing database – emails, business cards,
Track, coordinate and assemble data to measure outcomes of marketing programs
Qualifications, Skills and Knowledge
Bachelor’s degree or equivalent
Customer service, marketing or sales experience
Understanding of the principles of marketing
Knowledge of marketing tools and techniques
