Job Purpose
The marketing manager manages the day to day marketing activities of the organization
and long-term marketing strategy for the company.
Responsibilities
Managing all marketing activities of the Company within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Coordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Overall responsibility for brand management and corporate identity
Analyzing potential strategic partner relationships for company marketing.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Qualifications
Bachelor’s degree in business administration or Marketing Management preferably with Master’s degree in marketing management.
5-8 Years’ experience in the marketing department with FMCG Industry environment, preferably in Beverage Industry.
4-5 Years of working experience as Head of the Marketing Department.
Strong analytical and project management skills.
Confident and dynamic personality.
Strong creative outlook
