Responsibilities
Responsible for all leads generation initiatives
Collaborate with the team to develop and implement an effective communications strategy based on our target audience
Write, edit, and distribute content, including publications, blogs, website content, weekly reports and other marketing material that communicates the organization’s activities, products and/or services
Respond to media inquiries from clients on various platforms and direct them to the relevant persons
Manage and regularly update the company’s website as well as maintain metrics for optimization related to SEO & Social Media platforms
Design the various promotional materials to be used in the various sites to promote the brand.
Work with the operations team in client’s management and ensuring on ground clients satisfaction.
Work with the operations team to obtain photos, testimonials and blogs from program participants.
Qualifications
Bachelor’s Degree in communications, PR, marketing or related field. Added advantage if from a tours and travel sector
Minimum of 1-year relevant experience in a communication, PR or marketing role
Proficiency in design and publishing software
Good knowledge of digital marketing
Strong editorial skills, with experience of editing content for digital publication and distribution
Proficient in Microsoft Office, content management systems, and social media platforms.
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively
Excellent verbal, written, and interpersonal skills.
Good time management and organizational skills.
Photography skills will be an added advantage
