Job description
No Relocation Assistance Offered
# 72865
Job Purpose
Ensure flawless in-store execution and maintenance of all visibilities to influence shoppers and provide support to meet CP distribution objectives by enhancing off-takes
Job Context & Challenges
Ensure effective execution and maintenance of all visibility elements in the store through a team of third party employees (merchandisers/ DSR’s) across the region.
Functional linkages
Internal: CDTL, CDM, Demand Planning Manager, Retail Environment Manager, CDT Finance Manager, Customer Service & Logistics Manager and EWA Hub Key AccountCustomer Manager
External: Customers, Merchandisers, External agencies and trade (As per Permanent Journey Plan)
Key Accountabilities
Accountability
Related Activities
In store management
Execution of 5Ps (Product Assortment/ Placement(planogram) / POP/ Pricing/ Promotion) as per the strategy
Execution of signed Terms and conditions with full compliance (both annual agreements and periodic in-store activities)
Planning and execution of Joint Business Plans (JBP) with customers to achieve JBP goals
In-store investments or investment recommendations are based on business objective and generate positive ROI with considering (right store, right location and agreement on prescribed terms) are booked
Prevent dislocation and damage of the POPs and ensure that they are well maintained
Ensure POPs are implemented by RE as per guidelines
Drive Share of Market in a sustainable and profitable manner
Account Management
Drive Customer engagement to
Ensure all GTN related claims are managed to standard
Ensure Customers adhere to CP standard / Agreed payment terms
Market Update
Secure and draw insights from any competitive information available in public domain regarding:
New products
Activities
Promotion
Any other developments
Data based working and communication
Utilize data (where data available eg. Kenya & in markets where Shoprite stores are available) to drive overall business performance
Setting objectives for market visits
Reviewing merchandizer performance
Developing and training
Ensures that all Merchandisers are trained well to perform their job
POP execution
Planogram management
Follow FIFO
Meetings
Conduct monthly Merchandiser meetings to address store wise issues and review performance against set parameters
Reporting
Compile reports and information as per requirements communicated by CDM and Retail Marketing
Relationship Building
Maintain trust and understanding in working with trade in general and specifically buyers, floor managers and store managers Share success stories
Communicate promotions to build off-takes
Mutually work towards category growth
Resolve issues, etc.
The Customer Development Executive (CDE) plays an important role in the Region in ensuring profitable growth by:
Category Management:
Understands the strategic importance of category management and drives use of it in key customers; has expertise in interpreting and applying the category management 8 step processes.
Strategic and Creative Thinking:
Takes initiative to understand emerging consumer and marketplace trends and thinks through implications for the categories, channels and the customers; thinks in terms of regional concerns and global needs.
Consumer/Shopper Understanding:
Has a broad based of knowledge about the consumer (attitudes, habits, shopping behaviour) for each channel; works with consumer insight professionals to define business goals and specific research objectives prior to developing trade research programs.
Trade Understanding and relationships:
Adapts to rapid changes by customizing the way Colgate does business with customers in the different channels; works to understand the objectives and priorities of key customers; understands the key factors driving change in the trade environment and the implications for both Colgate and its customers.
Cross Organizational Relationships:
Encourages collaborative planning and problem resolution across channels and categories; prioritizes what’s important across functions, channels, categories, and geographies; encourages others and personally develops good working relationships with professionals in other departments, regionally, globally, and in other countries.
Promotional Excellence:
Helps local teams drive the use of innovative and customized trade promotions focused on the customer’s consumer and channel and conducts post analyses to learn from results; selects creative ways to leverage and invest trade money to drive customer’s performance and profitability.
Business and Global Perspective:
Stays abreast of external business developments and understands their potential impact on Colgate’s performance; brings cross disciplinary knowledge to bear on issues and opportunities; focuses on profitability and considers cost options when making decisions; actively integrates external and internal best practices and trends.
Communications:
Keeps people well informed of plans, goals and objectives; provides clear understanding of job priorities and performance expectations; clearly and simply expresses ideas and concepts
Feeder Positions
Customer Development Manager (CDT), Shopper Development manager, Key Account Manager, Marketing coordinator.
Career Development Options
Customer Marketing Manager, Customer Development Manager (Regional), Customer development Team Leader, Category Manager
Experience
A minimum of a Bachelor’s degree is required. Undergraduate coursework in Business and/or a Masters in Business Administration is desirable.
Experience: 3 to 4 years in FMCG environment in a similar role managing key customers/accounts with proven track record
Required: Fluent English and local language
Desired
Previous experience working in a matrix environment in a MNC
International business experience
Understanding of trade margins and customer profitability
Understanding of Customer P&L (for CP)
Generic Competencies
Essential: Planning and priority setting, negotiation, effective execution and analysis, developing and coaching and decision making. Self-motivated and able to work independently;
Attention to detail
Desirable: Teamwork, relationship building and leading change
Functional Competencies
Essential: Understanding our environment, customer influencing and negotiation, customer or service provider collaboration and understanding of profitability/ROI
Desirable: Supply chain perspective, integrated commercial planning, in store execution and financial proficiency
Company Overview For External Posting (not To Be Modified)
Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.
Become part of our team. We look forward to your application.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.
Leave a Reply