Details:
Responsibilities
Design digital media campaigns aligned with business goals and devise strategies to generate online traffic.
Coordinate the creation of digital content (e.g. websites, social media pages, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish web presence to boost brand awareness
Maintain strong online company voice through social media
Suggest and implement direct marketing methods to increase profitability
Utilize a range of techniques including paid search, SEO and PPC.
Evaluating customer research, market conditions and competitor data.
design website banners and assist with web visuals
Communicate with clients, affiliate networks and affiliate partners
conduct keyword research and web statistics reporting
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Contribute to company and clients’ blogs and manage e-communications
Assist with paid media, including liaising with digital advertising agencies
Develop and integrate content marketing strategies
Manage contacts database and assist with lead generation activities
Negotiate with media suppliers to achieve the best price for clients.
Monitor ROI and KPIs
Stay up-to-date with digital media developments.
Requirements
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role.
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Experience with visual communication principles
Familiarity with web design and content management systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Qualifications in Marketing, Digital media or other relevant field
Qualifications and experience in web design or animation is a plus.
