What You Can Expect
Responsible for leading and development of maize and sugarcane business in Kenya by implementing the go to market strategy that guarantees growth and development of herbicides and fungicides business. Core responsibilities will include the following-
Defend and develop the BASF products in the maize and sugarcane market
Achieve the sales targets
Responsible for the planning and management of sales accounts
Represent BASF during sales events and trade shows
Responsible for the monitoring and reporting on market and competitor activities as well as trend threats and market opportunities
Attend and present technical product information at external and internal customer meetings
Manage demonstration trials to generate more sales
Implementing go to market strategies for key segments
Credit risk management of retailers
Analysing and anticipating competitor activities
Maintain high level technical competency with retailers
Create farmers as part of CRM
Ensure adherence to and compliance with all BASF guidelines and procedures
What We Expect
Degree in Crop Protection, Entomology, Plant Pathology, Horticulture, Agriculture or other relevant field
Well informed and experienced within the maize and sugarcane growing dynamics in Kenya
Key account management experience
Minimum 5 years’ experience in marketing, sales, technical and business development
Field and project management experience
Strong communication skills, written and oral, strong organizational skills
Self-driven, proactive, motivated and team player
Proficient computer skills (Microsoft Office)
