In this role, you’ll be responsible for the digital branding and marketing strategy of Shofco. You will execute Shofco’s evolving marketing strategy as the organisation expands and seeks to establish its footprint locally.
Key Responsibilities / Duties/ Tasks
Social media – Develop the social media strategy using research, currently global reality and locally available content to draft and publish engaging content as part of a wider content calendar. This will be done in collaboration with the Programs teams on the ground to execute for relevance across (Facebook, Instagram, LinkedIn and twitter accounts)
Fundraising – creating fund raising campaigns in keeping with Shofco brand representation and in line with a previously agreed upon schedule for the year using platforms such as Classy to execute
Website management (including SWEP):
Manage the site development / maintenance with 3rd party vendors to ensure optimal functionality
Maintain the website and blog—SEO – regularly updating and publishing content on the site
Managing the organisations online commercial SWEP page through ensuring all the products, prices etc. are up to date
Digital analytics – track performance into dashboards of all the organisations digital platforms using common analytics tool and use this to feed into the overall marketing strategy
Email marketing – utilize Mail Chimp to update Shofco partners on a quarterly and need to basis of organizational progress. This is done through producing and publishing the online newsletters
Budgetary reconciliation – for all online advertising efforts including Classy and the M-Changa page maintenance and utilization
*kindly note certain elements of what you’re required to do in this role will be subject to change.
Qualifications
Diploma / Degree in Business, Marketing or Communications (Media).
Qualification in Business/ Marketing/ communication or any other related field
At least 2 years’ experience in a relevant field
Must be an organized thinker, completes detailed tasks punctually and is able to work effectively under time pressures
Ability to make quick, wise judgements, on controversial or sensitive issues
Proven experience in successful planning and support of a heavy workload within a framework of timescales and accountability
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in online marketing and measurement
Functional Skills: Behavioural Competencies/Attributes:
Articulating information
Documenting facts
Checking things
Showing Composure
Establishing rapport
Interacting with people
Following procedures
Upholding standards
Key Performance Indicators
Monitoring progress of all Social Media and adjusting necessary changes to get better results
Timely replies to posts and enquiries on social medial as well as communications sent via emails
Timely planning and execution of what needs to be achieved and done on a monthly basis.
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