Job description
Customer Marketing Executive required to manage selected Off and On Trade customers to drive the WG&S portfolio in order to gain new listings, improve positioning and maximise On/Off Trade display opportunities.
Manage compliance levels across the trade and build long term business relationships with our customers.
Responsibilities:
Improve visibility and display positioning of the WG&S portfolio and drive new listings in both On and Off Trade channels in line with set targets.
Execute brand standards within the Off Trade to achieve recommended product price points.
Implement shopper marketing activations in the modern Off Trade to drive consumer awareness and frequency of purchase.
Negotiate activations, promotions and displays to increase sales-out and visibility of WG&S brands.
Work closely with the distribution team in order to maximise efficiency in distribution.
Effectively manage the set call cycle to maximise productivity. The call cycle will include key account customers as well as prospects.
Compile a monthly report detailing successes, challenges and next month’s plan for the Country Manager and wider East Africa team.
Ensure that successes, best practice and other important regional messages are cascaded to the wider MEA team by sharing and promoting ideas from the monthly report,
as appropriate.
Manage and track the activity spend and operating costs in line with budget.
Research proposals to drive new business opportunities in both On and Off Trade channels and make recommendations on the best course to the Country Manager.
Complete and submit all reporting, expenses and other administration requirements in a timely manner for the East Africa team, liaising with distributors, vendors and agencies for all reports and data management as necessary.
Activation, analysis, measurement and evaluation of all trade promotions, ensuring trends discovered are shared with the East Africa and wider MEA team.
Skills, Qualifications and Experience:
Educated to degree level, or equivalent
Strong numerical skills with the ability to identify insights from data
Commercial experience with strong focus on customer marketing
Excellent interpersonal skills; able to express yourself in a clear, succinct, compelling and energetic manner
Demonstrates professionalism, credibility, trust and respect both internally and externally.
Fluent in English, with any additional languages such as French an advantage
