Position Summary
The Graphic Designer and Marketing Coordinator will be responsible for coordinating marketing details with the Marketing team including event-related marketing, advertising, video marketing, online marketing and email marketing.
The ideal candidate has existing educational background in marketing, graphic design skills and internship experience.
Candidate must have graphics skills and a working familiarity with Adobe Creative Suite, primarily InDesign, Photoshop and Premiere.
Candidate will also be detail oriented, a self-starter, social media savvy, a creative thinker, a team player, and a strong communicator.
Successful experience with email marketing campaigns is also necessary.
Responsibilities
General
Assist with effective and efficient show-marketing graphic design and participate in intradepartmental communications as appropriate.
Assists in activation of the marketing/sales operations with organizational strategic priorities in a timely and professional manner; adjusts to short term realities while insuring long-term goals and objectives are met.
Assists in development of timely reports and updates on results and activities.
Proposes, confirms and stays within approved budgets for marketing activities.
Understands and supports the annual institutional marketing plan and implementation, and provides support for the annual sales plan.
Works on special projects, initiatives, promotions and other programs as needed at the direction Marketing team.
Assists in the collaboration and work provided by outside vendors, media outlets and marketing alliances.
Assists in the coordination with resident companies and their marketing/social media endeavors.
Branding, Design and Marketing Materials
Assist in protecting the integrity of the company brand and all users. Communicate branding guidelines to promoters and residents.
Responsible for creative design and having a working knowledge of Adobe Creative Suite- primarily InDesign, Photoshop and Premiere.
Manage and maintain social media messaging with an aesthetic that is consistent with the overall company branding.
PR, Digital and Social
Work directly with Marketing team to prepare a social media plan, timelines and priorities for individual events/performances as well as those with and institutional focus.
Take independent and creative responsibility for the social media outreach with a concentration on venue revenue generating events.
Build a creative, dynamic, consistent, and interesting social media voice.
Maximize events, press, promotions and executive outreach in the social media platforms.
Develop and implement social media platforms that speak to a live concert experience. Platforms to include Twitter, YouTube, Facebook, Instagram, etc.
Create and coordinate email newsletter/announcements in line with individual event and institutional goals.
Qualifications
Education and/or Experience
Bachelor’s degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Proven experience and expertise in graphic design, social media, email and online marketing.
Collaborative personality who is a team player.
Innovative and creative thinker to generate maximum exposure for the company brand and beyond traditional means.
Candidate must have graphics skills and a working familiarity with Adobe Creative Suite, primarily InDesign, Photoshop and Premiere
Qualifications
To perform the job successfully, an individual should demonstrate the following competencies:
Customer Focus – Incumbent’s interaction with internal and external customers.
Requires putting yourself in the customer’s place, anticipating and meeting needs quickly and accurately. It also means following up and monitoring situation to be sure the customer is satisfied.
Job Knowledge – Understands the duties, methods and procedures required by the job.
Teamwork – Ability to interact and develop relationships with co-workers, give and receive constructive input, contribute ideas and viewpoints, adapt to changing circumstances and expectations and commitment to understand and remedy interpersonal conflicts.
Communication – Commitment to employing and promoting effective written/verbal communication as well as attention to content and process, and positive communication with staff, vendors, patrons and external customers.
Management of Resources – Ability to use time, money, technology and people as efficiently and effectively as possible. Makes suggestions to improve the resources that pertain to incumbent job responsibilities.
Technical Knowledge – Individual’s ability to demonstrate the specific skills necessary to the position using procedures, tools and equipment necessary to accomplish work.
Dependability & Time Management – Organizes work well and uses time effectively; attendance & punctuality fall within standards. Takes responsibility for actions and accepts responsibility for mistakes. Follows through on assignments despite setbacks; shifts priorities when necessary.
Initiative – Level of interest in role development, degree of motivation, and willingness to improve performance and increase job knowledge.
