Our client is one of the largest regional FMGC manufacturer, listed on NSE and with footprint in East and Central Africa. They seek to hire a top executive in the position of Group Marketing Manager.
The purpose of the role is to set the company’s marketing strategies for East Africa, carrying out the marketing and promotional activities as well as managing staff.
Salary: Ksh 300,000 – 400,000
Reporting to: Group Chief Executive Officer
Responsibilities
Spearhead the development and implementation of marketing strategy for COMESA region.
Develop brand building and retail campaigns with the view to increase customer base.
Monitor Marketing Expenditure and additional budget requirements.
Ensure corporate identity and brand guidelines are adhered to by communication partners, and within the company and its subsidiaries.
Coordinate planning and developing of media scheduling and implementation of Country Specific Marketing and Advertising plans.
Liaise with the respective representatives in planning of in-country events (in accordance with country strategy).
Ensure effective management of advertising agencies.
Conduct post campaign analysis after each campaign.
Manage the launch of new products and channels.
Develop and implement digital marketing campaigns.
Coordinate point of sale promotional items
Compile monthly reports to CEO
Qualifications
Marketing degree (minimum), with Masters as an added advantage.
Good leadership skills, team leader, proactive with excellent communication skills.
Self-motivated, takes initiative and has creativity.
Decisive, diplomatic with good listening skills.
Computer skills: MS Word, Windows, Excel and PowerPoint.
Analytical skills
Minimum 8 years working experience in Marketing and brand communication
Media/FMCG/Manufacturing background.
Track record of development and implementation of marketing strategies.
Knowledge/experience of working with and managing advertising agencies.
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