The Marketing Director holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.
Responsibilities
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Guiding the day to day activities of the marketing team.
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with product management team to define marketing materials and programs.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organisation.
Undertake continuous analysis of competitive environment and consumer trends
Qualifications
7 years and above working experience
Bachelor’s degree in Marketing
A Masters will be an added advantage
Proven track record of success in senior marketing roles.
Confident, driven and dynamic leader.
Entrepreneurial mindset with the ability to spot original branding opportunities.
