Job Purpose: The Head of Marketing’s role is to maximize revenue through the development of sales and marketing strategies that appeal to the market.
Job Responsibilities:
Responsible for the performance of the sales and marketing as well as the reservations team
Set room sales targets for his/her team and ensures that they are met
Contribute to and develop marketing plans and strategies;
Create a focus to new markets
Propose new products for emerging markets
Manage marketing and related budgets;
Manage and evaluate marketing campaigns;
Monitor competitor activity;
Liaise and network with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
Communicate with target audiences and manages customer relationships;
Source advertising opportunities and places advert in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign;
Media tracks and evaluate effectiveness of media campaigns
Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc;
Liaise with designers and printers and arrange for effective distribution of marketing materials;
Organise Photo shoots;
Maintain and update customer databases;
Organise and participate events such as fam trips, industry conferences, seminars, receptions and exhibitions;
Conduct market research and market intelligence
Support the Manager Operations and other colleagues
Liaise with Advertising and PR Agencies
Qualifications
Should have a degree in Social Sciences and additional professional courses in Marketing, advertising, sales and communications.
A Hotel Management Diploma will be an added advantage
At least 4 years work experience in a similar position in a large hotel.
