We are looking for reliable Brand Manager whose main role is to develop and implement brand strategies and activities which will assist in the successful achievement of the company’s commercial and brand building goal
Job Responsibilities:
Develops and executes Marketing programs that increase brand identity and bend awareness
Translates brand strategies into brand plans, brand positioning and go-to- market strategies
Maintains contact with vendors and distributors to get critical input on how product design and implementation can be improved.
Establishes performance specifications, cost and price parameters, market applications and sales estimates
Measures and reports performance of brand in all marketing campaigns
Monitors market trends, research consumer markets and competitors’ activities
Identifies opportunities and key brand issues
Oversees brand marketing and advertising activities to ensure consistency with product line strategy
Monitors product distribution and consumer reactions
Develops new and innovative growth strategies
Qualifications
Bachelor’s degree in marketing or any related discipline;
4+ years of Brand Management experience preferably in a FMCG Industry (beverages can be an advantage)
