Details:
You will need to have:
a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
knowledge and understanding of algorithms and search engine optimization
creative skills for contributing new and innovative ideas
strong verbal communication skills for articulating ideas to colleagues and clients
organizational skills, with the capacity to prioritize and work across multiple projects
the ability to work well under pressure and meet deadlines
data analysis skills and statistical prowess to draw actionable insights
online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and
actual customers
an eye for detail and the ability to work accurately
Excellent team work and networking skills.
Responsibilities
As a social media manager, you’ll need to:
develop a social media strategy and set goals to increase brand awareness and increase engagement
manage all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Google + and Instagram
plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
develop and manage competitions and campaigns that promote the organization and brand
write engaging blog posts and articles
create engaging multimedia content
form key relationships with influencers across the social media platforms
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor and report on performance on social media platforms using tools such as Google Analytics
educate other staff on the use of social media and promote its use within the company (in-house roles)
Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
Your key Achievements in the organization include:
Brand Development
Identify Target Customers
Set Clear Objectives
Visual Design and Web Development Strategy
Solid Content Strategy
Promotion Strategy
Engagement Strategy
Conversion Strategy
Measure & Analyze to Establish ROI
