Job Description
We are looking for a Search Engine Optimization (SEO) Lead on consultancy basis to assist in developing and maintaining documentation on SEO.
Produce monthly reports for clients with detailed description, recommendations and summary of performance against goals. To be successful in this role should have wide experience in SEO & SEO Tools, be an expert in building on page and off page strategies.
Please share a number of site that you have worked on. Ultimately, you will help us reach our target audience by ensuring our products rank top.
Responsibilities
Formulate effective keyword strategies.
Create original SEO content.
Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
Execution of successful link popularity campaigns.
Conducting advanced level keyword research
Create and update escalation document for Account Managers to reference when a site undertheir purview is not performing well
Develops and presents quarterly updates to leverage
Invents, designs, tests, analyzes, optimizes, and scales ROI-positive SEO initiatives.
Partners with cross-functional teams to drive SEO initiatives,
Writes all AdWords and other related PPC copy
Manages weekly email marketing campaigns including segmentation, analyzing effective offers with a goal of increasing conversions and list size.
Requirements
Proven work experience in Search Engine Optimization
Energetic, good team Player
Expert at finding the right keywords
Expert at analyzing raw statistical data
Ability to evaluate and modify HTML, CSS and JavaScript for SEO purposes
Computer proficiency; use of MS Office and ability to learn CMS and Project Management Systems.
Is Internet savvy and understands the function of search engines.
Proficient with meta tag, keyword analysis.
Should have exposure to develop Design Layout for the Dynamic & Static Websites.
Knowledge:
Advanced computer skills in the following:
Windows OS Platforms
Photoshop
Illustrator
Microsoft Office Suite
Working knowledge in the following:
Dreamweaver/Other HTML Editor
Flash
HTML coding/CSS/Javascript
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