Job Responsibilities
Develop and manage digital marketing campaigns
Design, build and maintain our social media presence
Creation of content for digital marketing
Oversee a social media strategy
Manage and maintain the organization’s website(s)
Write and optimize content for the website and social networking accounts such as Facebook and Twitter
Track and analyze website traffic flow and provide regular internal reports
Continually work on the Search Engine Optimization of the website(s)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Edit and post videos and audio content to online sites
Create online banner adverts and oversee pay per click (PPC) ad management
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Writing reports for senior management and delivering presentations
Responding to customer inquiries and complaints
Any other duties assigned by the directors
Requirements
Proven experience as digital Marketer.
Knowledge of digital marketing responsibilities, systems and procedures
Proficiency in MS Office (MS Excel and MS Outlook, in particular)
Hands on experience with office machines (e.g. fax machines and printers)
Excellent time management skills and ability to multi-task and prioritize work
Attention to detail and problem-solving skills
Excellent written and verbal communication skills
Strong organizational and planning skills in a fast-paced environment
A creative mind with an ability to suggest improvements
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts will be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: will need a sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
Project management skills: will need to be good at handling time-sensitive projects and working to deadlines
