We are pleased to announce the following vacancy in the Consumer Value Management Department within the Consumer Business Unit Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.
Brief Description
Reporting to the Senior Manager- – Campaign Management & Capabilities, the role holder will be responsible for driving the CVM (Customer Value Management) strategy though management and execution of Safaricom’s One to One customer marketing efforts, innovating and implementing campaign management tools and ensuring extraction of business benefits from the campaign management capabilities.
Job Responsibilities
Timely design, scheduling, planning and execution of BTL marketing campaigns;
Assume responsibility for accurate campaign configuration to ensure maximum benefit;
Be accountable for all campaign outcomes and should regularly communicate these outcomes with key stakeholders;
Ensure adherence to customer contact strategies and
Ensure campaign program outcomes can be tracked and accountable for correct configuration of campaign tracking mechanisms.
Requirements
Degree in Business, Statistics, Finance, IT or Computer Science;
Deep understanding of Telco billing, data mining and reporting and campaign management tools like NEON, UNICA Campaign, OBIEE, PL SQL, OBIEE, Tableau etc;
Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior;
At least 3 to 5 years Telco experience, with at least 2-3 years running Below The Line marketing actions and campaigns in a Telco environment;
Strong awareness of market trends, competitive impacts and market opportunities;
Achievement oriented, innovative and creative;
Strong interpersonal, people and communication skills;
Highly organized, conscientious and detail oriented and
A high flair for numbers is a must.
