Brand manager will be responsible for analyzing, aligning and planning how that brand is perceived in the market.
Tasked to define the brand, positioning the brand, and delivering the brand value consistently across all channels.
Key Responsibilities
Coordinate and manage the brand requirements with agency partners.
Develop custom brand management plans for all in-store communication.
Assist in the design of retail packaging as well as the creation of in-store marketing displays.
Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved.
Work closely with several advertising agencies to manage brand marketing campaigns.
Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
Take brand ownership and provide the vision, mission, goals and strategies to match up to.
Translate brand strategies into brand plans, brand positioning and go-to- market strategies.
Lead creative development and create motivating stimulus towards the brand to get targeted population to “take action”.
Align the company around the brand’s direction, choices and tactics.
Job Requirements
Proven working experience of 3-5 years as a brand manager
BS/MS degree in marketing or a related field
Sales experience will be an advantage
Ability to come up with designs for in-store concepts
Must have experience in branding
Drive for results and leaderships skills
Excellent understanding of the retail brand management needs
Highly creative with ability to think out of box skills
Ability to work within short timeliness without compromising on quality
Comfortable working with numbers, metrics and spreadsheets
Excellent command of the English language
