How can you make a difference?
Accountable for developing, managing, co-ordinating, networking, implementing and monitoring an advocacy and communication strategy and associated products and activities on on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF’s mission, priorities and programmes in the country office/regional office/media hub, and at a global level and those of the UN Country Team.
This post will not be moving to Mogadishu. However, periodic travel is expected.
Communication strategy
Ensure that the Regional/Country Office/Media Hub has a clear communication strategy and associated work plan to support the country programme objectives and get children’s issues into the public domain, strengthen political will in support of UNICEF’s mission and objectives, and enhance the organization’s credibility and brand.
Develop, maintain and update the country advocacy and communication strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.
UNICEF’s rights- and results-based programming approach is appropriately reflected in the communication strategy, work plan and products.
Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
Media relations
Ensure that the Regional/Country Office/Media Hub has a well maintained and continually developed contact list of journalists and media outlets covering all media – print, TV, radio, web etc. – and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF’s cooperation to a wider audience.
Promote a better understanding of, respect and support for children’s and women’s rights and issues by carrying out media, information and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country.
Develop, maintain and update media relations contact list/database.
Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc.
Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences.
Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats. Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes and messages transmitted to the press, partners and public.
Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
Monitor and evaluate the use and effectiveness of media materials and share results and findings.
Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
Networking and partnerships
Ensure that the Regional/Country Office/Media Hub has a well maintained and continuallydeveloped contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.
Develop, maintain and update partners contact list/database.
Establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.
Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners.
Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing.
Monitor, evaluate and share results and findings with partners.
Celebrities and special events
Ensure that the Regional/Country Office/Media Hub has a well maintained and continually developed contact list of appropriate, nationally-known personalities who have been identified, engaged and support UNICEF’s effort and who actively participate in special events and activities that support country programme goals.
Develop, maintain and update celebrities contact list/database.
Establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc.
Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
Global priorities and campaigns
In addition to local/national campaigns, ensure that the Regional/Country Office/Media Hub has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and campaigns, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.
Support the UNICEF global communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns.
Develop and deploy country office communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results.
Ensure regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.
Resource mobilization support
Ensure that global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities.
Mobilize country office communication capacity to support and gather/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fund-raising.
Mobilize resources for fund-raising support by regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.
Management
Ensure that human resources (the communication team) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.
Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.
Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.
Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and Implement effective performance planning, monitoring, performance development programme as required.
Ensure communication effectiveness, efficiency and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.
Monitoring and evaluation
Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.
Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.
Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work.
Capacity building and support
Ensure that the Representative/Senior or Regional Communication Officer and the country programme team are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among country communication team, media and other relevant partners.
Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed.
Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy andcommunication training, access to information, supplies and equipment, and developing training and orientation material.
Assist the Programme Communication Officer in the development of communication tools and/or strategies.
Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.
Donor relations/reports oversight
To qualify as an advocate for every child you will have…
Education:Advanced university degree in Communication, Journalism, Public Relations. *First university degree with additional two-years of relevant work experience is acceptable in lieu of an advanced university degree.
Work Experience:Eight years of progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media. International and national work experience (for IP). Field work experience (for NO). Background/familiarity with Emergency situations.
Language Proficiency: Fluency in English is required. Knowledge of the local working language of the duty station is an asset.
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
