Job description
Key Responsibilities:
Marketing Strategies and Models
Develop marketing strategies and plan for different product lines and services and regions for the different business units in line with strategic direction of the business.
Execute marketing strategies and plans to deliver marketing initiatives in line with key stakeholders requirements
Develop appropriate marketing collateral for different product lines and services targeting potential clientele
Position WBS Brand as Provider/Partner of choice in B2B space for all the product lines
Brand custodian- developed brand guidelines, create awareness and enforce conformity.
Champion Brand equity, clarity and consistent across WBS for the different Business Units.
Manage key strategic partners and push products and services to the market
Innovatively create and push products in the market to bring superior sales, visibility and market growth
Create awareness and internally and externally through appropriate media channels relevant for the different products and services
Build capacity of team to deliver marketing initiatives effectively and efficiently
Provide business case for marketing budget, Oversee and provide value and return on marketing budget.
Management of events to deliver value and within cost
Manage PR/ Events directly or through agreed and contracted partners
Timely weekly, monthly, quarterly and annual report on all marketing initiatives in line with agreed KPIs.
Education:
Degree in Marketing, or Business/Management Fields from recognized University.
Masters Degree in relevant fields is an added advantage.
Key Competencies:
Must have excellent verbal and written communication skills along with ability to develop and sustain effective visibility and brand team work.
Strong indepth understanding of Marketing science
Partner management skills
High level of leadership skills and sophisticated analytical skills combined with excellent interpersonal skills
Should be able to exhibit self-motivation and the ability to work effectively and efficiently even under high pressure;
Excellent interpersonal skills with high degree of management and advanced analytical skills
He/She must be persuasive with high level of diplomacy and capable in organization and lead a professional team
Experience
At least 10 years’ experience at senior management level preferably in telecommunications industry and with an FMCG background.
