Job description
Nova Pioneer is looking for a superstar Brand & Admissions Manager to lead a vibrant and talented team to build our brand across Kenya, deliver an exceptional parent experience, and achieve our annual admissions targets. This is an opportunity to create a transformative brand with the future of Africa’s youth at stake.
About The Role
You will lead vibrant and talented school-based teams and the external relations team to achieve their annual enrolment and admissions targets. You will also advise teams on the best marketing strategies to drive enrollments in the various communities. The role is based in Nairobi, Kenya.
Your Key Responsibilities Will Be
Admissions Process Strategy
Develop and execute a comprehensive admissions strategy across the network of schools
Build a thorough understanding of how parents in our target demographic think about school choice and properly segment and customize based on their perceptions, preferences and decision-making criteria
Build an admissions pipeline that takes parents through a compelling, structured journey as they get exposed to our schools and make their decision
Develop methodologies to meticulously track ROI of our admissions initiatives and activations and make data-driven decisions to positively impact enrollment
Brand-Building & Event Planning
Design and lead advertising brand-building strategies across traditional and digital channels
Ensure consistency and quality of positioning, messaging, and all materials across brand-building activities
Drive the planning and execution of Open Days and other key events, and create a consistent, compelling experience of our brand at each event
Team Building & Coaching
Lead Brand & Admissions Associates across our schools in Kenya, which you will have the responsibly of coaching and growing as we expand rapidly
Closely support each team member in ensuring daily prioritization and execution of tasks
About You
You have at least 5+ years experience building and managing important relationships in marketing, communications and/or business development positions.
You are a great communicator: You are able to provide a clear and persuasive pitch to anyone and have excellent written and verbal communication skills.
You are results driven: You are goal oriented, move fast and take ownership of work.
You have strong skills working with data: You know how to structure data in a compelling way, analyze data to pull out key insights and trends, and make data-driven decisions
You have strong project management skills: You are able to juggle multiple tasks, provide support to junior level staff and meet deadlines and targets
You are entrepreneurial and empathetic. You are able to understand the various Nova Pioneer stakeholders and think creatively about how to effectively communicate to them.
You have a track record of improving other people’s performance through coaching and build uncommonly strong relationships
You have the ability to thrive in a fastâ€paced, entrepreneurial environment
You are excited about our organizational culture—and in particular, you are fired up to challenge yourself by embracing mutual vulnerability and a firehose of feedback
