Job Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence( Facebook, LinkedIn, Twitter, Instagram, Snapchat, deep linking and Q&As etc)
Coordinate the creation of digital content (e.g. website, blogs, press releases etc)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with agencies and other vendor partners
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Reporting and strategies with budgets to ensure we are tapping into the correct market.
Listings on other websites and optimizing OTAs (online travel agencies)
Constant engagement with clients through after sale emails, promotional emails and bulk SMS (Uwazii Mobile Platform)
Work with Sales and marketing teams to drive SEO in content creation and content programming
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Requirements
Knowledge with designing software.
Adobe, CorelDraw, Video editing software, Creativity, etc.
Good communication in English language.
Office administrative skills.
Excellent skills with digital design tools (Adobe Photoshop, Illustrator, InDesign etc.)
Proven graphic designing experience.
Possession of creative flair, versatility, conceptual/visual ability and originality.
Demonstrable graphic design skills with a strong portfolio.
Ability to interact, communicate and present ideas.
Up to date with industry leading software and technologies [In Design, Adobe Illustrator, Dreamweaver,
Photoshop, BRIDGE (all CS Suite) etc.]
Highly proficient in all design aspect
