Job Description
OVERALL RESPONSIBILITY
Reporting to the Business Development Manager the Marketing Officer will support the Implementation of marketing strategies and activities within the Hospital.
OTHER RESPONSIBILITIES
Identify and map the target customers (corporate & non-corporate)
Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
Organize CMEs for promotion of the activities and services of the medical departments and specialties.
Organize outreach programs with prospective patient communities.
Assist in designing, print brochures and marketing materials.
Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
Liaison between service providers and external doctors for patients.
Flexibility to travel 80% of the time within western and Nyanza region.
Compile credible data on competitors / Market Analysis.
REQUIREMENTS AND EXPERIENCES
Bachelor’s degree in Marketing or equivalent from a recognized institution.
Minimum of four years working experience in aggressive marketing and sales.
Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage
Proficiency in Microsoft Office Suite.
Ability to work without supervision.
Good organizational and time management skills.
Excellent public relations and communication skills
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