Job Responsibilities
Marketing Planning: Responsible for the overall marketing and communication planning. Manage all activities (ATL- above the line, BTL-below the line, Digital, Social, etc.) and increase the brand awareness and image.
Collaboration: Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
New Product Launch: Being responsible for the Marketing/Communication Launch Strategy of new products and car models.
Holistic Marketing Approach: Developing a holistic of Marketing approach with respect to all channels of communication (incl. Sales and Service Centres)
Brand & Marketing Training: Develop and carry out Training for Brand Management, Communication, Marketing, Behavioural Branding, etc.
Research: Deliver primary and secondary research that helps define market assumptions and consumer behaviours/profiles.
Data Management: Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume data capture from market.
Marketing Reporting: Develop and maintain a structured clear Marketing reporting system, which reflects the status, trend and performance of the corresponding activities.
Marketing Initiatives: Execute local sales and marketing initiatives and develop plans to implement new innovative sales and marketing initiatives.
Design: Create visual content e.g. brochures, fliers, presentations, social media posts using various design tools.
Performance Matrix: Contribute to comprehensive testing matrix that accurately assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
Media Management: Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Instagram, Twitter, Blogs, etc.) marketing channels.
Product Feature Planning: Analyse the market and competitors, understand the customer preferences and support the development of trim level structures with options, price walks, etc.
Corporate Wording: Develop corporate wording guidelines and a structure for copy writing for different target audiences.
Copy Writing: Create and deliver, depending on the target audience, a clear precise and audience focussed copy writing for all marketing material.
Corporate Brand: Pro-actively ensure that all potential brand communication/experience points are consistent with respect to the Mobius CI (e.g. corporate clothes, signage, templates, guidelines, training, promotional material, etc.
Qualifications
Degree in Sales, Marketing, Advertising or in any other relevant field
Diploma in Sales & Marketing (or equivalent)
Local knowledge – solid understanding of the automotive industry
In-depth knowledge of the product, consumer behaviour
Proficiency in Ms Office, ERP or CRM systems & project management
Knowledge of marketing digital tools and techniques
Proficiency in design tools e.g. Photoshop, Illustrator, InDesign, HTML
An ideal candidate should combine understanding of sales and marketing dependencies and the structured approach of brand building and the corresponding activities within a given budget.
High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity.
Ability to take ownership and accountability of project timeline and results
Ability to grasp complex concepts and systems quickly, and express them in simple ways
Fluency in English and Kiswahili
Strong communication skills
Excellent interpersonal skills to work effectively with others
High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity
Ability to adapt to a dynamic working environment and work within a diverse team
Ability to grasp complex concepts and systems quickly, and express them in simple ways
Valid Driving License
