Job description
You will be a strategic, self-starting professional with both BTL & ATL marketing experience within the technology sector.
The role is based out of our Epson offices in Nairobi, Kenya.
Key Responsibilities:
Support the local sales managers in the development and implementation of the local strategic and channel marketing plans for Consumer, Business and Vertical markets across the East and West African regions, ensuring alignment within the MEA business strategy. Work closely with sales staff and attend sales meetings, to ensure effective channel plans are created and achieved
Develop local channel marketing materials using centrally created assets and work with approved local marketing communication agencies, ensuring that all materials are on message, on brand, on time and on budget
Support the local implementation of the Channel Partner Programme via marketing communication, and visiting channel partners with local sales people to “sell through” marketing activities
Check translations of centrally produced marketing communications materials including: promotions, advertising, brochures, POS and PR. Communicate central plans and materials throughout the local organisation
Provide local requirements (localisation & print quality) for all central marketing collaterals as well as feeding back on whether centrally planned material are appropriate for the
East and West Africa regions
Feedback on whether centrally planned materials are appropriate for the local market and communicate media plans throughout the local organisation
Work with PR and Social Media agencies to develop strategies, campaigns and initiatives to improve the public perception of Epson in line with business objectives (if relevant)
Co-ordinate locally agreed central sponsored activities
In conjunction with Marketing Services Manager, CIMSEA Business teams and local Sales team, create and implement event (channel and end users) plans for East Africa and West Africa regions which may include: Roadshows, exhibitions, corporate hospitality, internal staff events and channel events
Create and execute channel marketing emails for local promotions/ channel incentive, competitions & products launch
Manage promoters/Merchandisers across East Africa region and West Africa regions, set promoters sales targets, identify incentives and analyse sales results
Plan, manage and accurately forecast strategic and channel marketing budgets
Monitor local CMF and strategic budges t to ensure value for money and ROI
Provide reports on local strategic & channel marketing activities and expenditure to Marketing Services Manager
Knowledge, Skills and Experience
Applications welcome from, Marketing Services Specialist, Marketing Services Coordinator, Marketing Project Specialist, Channel Marketing Specialist
Strong experience in channel marketing (BTL and ATL activities)
Fluent English speaker with good written English
Strong communication skills, with the ability to communicate well with peers and senior stakeholders alike
Excellent planning and organisation skills
Team player
Proactive
Problem Solvers, with the ability to offer solutions
