Job Description
Vertical / Department: Distribution
Level: L3
Key Responsibilities:
Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information
Track product-wise marketing and sales data and create reports for further dissemination to the business heads / marketing head
Track and recommend market segmentation & product positioning
Analyse competitor trends and marketing strategies
Oversee and develop marketing campaigns for the business in various markets
Drive communication and promotional campaigns within the markets
Develop repository of credible market information through both primary and secondary research
Evaluate and drive usage of social media as a communication platform to targeted audiences
Liaising with external partners including OEMs, marketing agencies, vendors/suppliers to deploy marketing strategy of the business
Leveraging multiple mediums of marketing/advertising including trade shows, digital marketing and other OEM led initiatives
Educational Qualifications:
Graduate
Relevant years of Experience:
Between 3-5 years of experience
Reports To:
Head, Marketing (functionally)
Head, Sales (administratively)
Industry Preference:
FMCG, Telecom, Automotive
Skills & Competencies:
Collaboration & team work
Communication skills
Analytical skills
Drive for results
MS Excel & Powerpoint
Location: Lagos / Nairobi
