Job Description
Division: Regional and Product Marketing
Department: Marketing
Reports to: COO
Work station: Head Office
Works with: All Departments
Job Purpose: Develop marketing strategies, initiate implementation of action plan, monitor effectiveness of actions and drive the achievement of target of brands in charge, and in total of RDD by creating synergy among brands and initiating East African marketing activities together with Marketing team members to realize better/ideal brand position in the market
Main Responsibilities of the Job
Initiating the development and implementation of marketing strategies for RDD Product Units’ brands together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands
Manage development and usage of the marketing budget for brands in charge to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs through successful claims
Train and assure customer service experience is adhered to across all offices. Monitor partner concerns and complaints and manage them
Initiate the update and marketing of the RDD website and digital medias to enhance visibility and traffic in support of e- commerce and brand awareness of Business units and products
Initiate implementation of brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies
Review and submit reports on the implementation of the marketing strategies and work plans to ensure performance of the department is monitored in a timely manner (weekly and monthly)
Guide the respective team in the development of marketing and promotional materials to ensure the materials meet high quality standards and are delivered within acceptable timelines
Oversee preparation for and initiate rolling out of new product launches to meet set targets
Conduct periodical reviews of the marketing plans in liaison with the COO, Country Manager and Product Manager to ensure the plans are aligned with the RDD marketing strategy
Initiate and nurture relationships with all stakeholders to ensure to support the growth of RDD customer base
Initiate marketing campaigns with sales activities to create synergies between marketing and sales
Initiate channel marketing strategies and activities to enhance the awareness of the brands in charge for increased leads and sales
Initiate the development and implementation of the social media strategies for all the product brands to create an online presence of the brands, and to ensure alignment with the overall business strategy
Initiate customer engagement in the social media platforms for all the RDD brands to enhance the customer experience for the RDD customers
Develop and implement a framework for reporting on the return on investment for the various marketing initiatives undertaken by RDD to ensure timely adjustments on marketing strategy are done for maximum impact
Coordinate internal communication of marketing objectives to ensure all relevant internal stakeholders are well informed for the department to be fully internally supported (work with HR)
Source for suppliers and agencies to handle the planned marketing activities for the brand as per the marketing calendar to ensure timely delivery by the suppliers
Organize the production of branded items to assist in the timely delivery of the materials as required
Coordinate the management of giveaways and brand materials on behalf of the teams to ensure the marketing materials support the sales effort in a timely manner and within budgets.
Write a report after every marketing activity on the events undertaken for appropriate action to address gaps, and to enhance improvement on future plans
Maintain the visitors book (Database), inquiry management and hot customer management after marketing events, and distribute leads to sales teams for follow up.
Assist with concept creation and the implementation of marketing promotions and advertising campaigns for enhanced efficiency and effectiveness in the marketing process.
Support the planning and execution of customer focused events for both internal and external customers for timely and quality communication
Provide support to the marketing teams with day to day marketing strategy implementation activities to enhance efficiency and effectiveness in the marketing process.
Provide administrative brand support to business units including procurement/finance and distribution of promotional items and timely payments of suppliers, to ensure efficiency and effectiveness in the implementation of marketing strategies and plans by the business units
Track competitor activity in order to stay informed on market changes as well as marketing strategies employed by the competitors, to ensure the marketing strategies developed are competitive
Conduct market search on brand perception and reputation to assist management develop marketing strategies that are customized to each Product brand
Establish and track the relevant political, regulatory, economic, socio economic, technological and industry market trends in order to provide information to management that assists make informed decisions that ensure RDD brands are competitive.
Analyze consumer data and report on marketing trends, to integrate the information in marketing plans and strategies for the product
Delegate and manage team members to work towards departmental goals and objectives through synergy and positive attitude while meeting deadlines
Carry out claims with team of approved Vendor MDF budgets as advised by COO, Product Managers or company’s needs. Use vendor MDF guidelines to implement in a timely manner with all necessary internal approvals.
Any other roles requested of you and the marketing department such as new projects and initiatives
Knowledge, Skills and Experience
Minimum level of academic and professional qualification required to perform effectively in the role
Bachelor’s Degree in Marketing/Business/Communications or relevant field from a recognized institution
Additional Diploma or Certificate in relevant field
Minimum level of experience required to perform effectively in the role
Four (4) years working experience in a relevant field from a reputable organization.
Working Relationships
Internal customers
Sales team, Country Managers, Product Managers
Finance and Procurement
External Customers
Suppliers (Agencies, Media Houses, Event Organizers)
Product Vendors and resellers
Competencies
Technical
Thorough knowledge of PR, communications, advertising or marketing
Computer literacy
IT industry awareness
Knowledge of the current state of affairs both local and international
Business to Business focused marketing
Creative eye and basic designs skills and tools use
Basic information of RDD products and specifications
Functional
Report writing
Presentation skills
Marketing Strategies
Budgeting
Research
Organizational skills
Behavioral
Integrity, analytical and numerical skills
Performance Management and team building
Professionalism –maintains a professional approach based on ethics and RDD values
Integrity and honesty and ethics- Maintains ethical practices and integrity to ensure RDD is not exposed to reputational risk especially with vendors and resellers
Conflict management and customer service
Communication Skills
Customer orientation-is customer focused striking a solid balance between external and internal customer orientation
Resilience –is able to withstand strategic and operational challenges
Emotional Intelligence-manages emotions in a mature and composed manner as expected of a leader
Always looking out for problems to solve and come up with initiatives that are beneficial to the company
