Job description
As the E-commerce Lead, you will spearhead the e-commerce strategy and grow sales through online platforms and digital marketing of a social commerce model targeting women.
Strategic Leadership
Spearhead the creation of an e-commerce platform that delivers unique competitive advantage.
Establishing overall process flow with involving key players (vendors, resellers and buyers) and working with the Software Lead to set up appropriate dashboards.
Deliver a strategic approach in driving ongoing traffic and promotions to generate sales revenues and build brand awareness across target market
Delivering best in class online merchandising and an easy purchase experience to customers across the globe.
Working with the Social Impact Lead to conduct buyer user research interrogating: consumption and purchasing habits.
Developing our online product proposition and acquisition plan
Identifying, engaging and securing suppliers, including negotiating terms and conditions with a sharp focus on margins and the bottom line
Scoping and securing key partnerships: distribution and payment partners
Technical Leadership
Take ownership of on-site journey, identifying design problems and devise solutions, to continually increase conversion and overall revenue.
Working on the presentation of online product content working closely with the content team to improve product presentation including photography, video and creative.
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
Sales, Merchandising and Ops
Managing the day-to-day web merchandising and content updates and using data to drive profitable sales and to develop online offers.
Leading the online strategy to deliver online sales and margin targets.
Manage a lean operations time to oversee inventory management and customer service channels, from order capture to fulfilment & logistics.
Digital Marketing
Analyse various data in order to deliver data driven strategies to deliver top performance and achieve KPIs
Requirements
MBA or Master’s degree in Business, Digital Marketing, or relevant field
At least 5 years of experience in a similar role (eCommerce, planning, or web retail
merchandising experience)
Track record of success in sales and business development
Proficiency in: content management and social media marketing; market research; search engine optimization (SEO); and online sales
Proficiency in Microsoft Office Suite
Analytical and process-oriented, comfortable working with large data sets and making data-driven decisions. Experience with web analytics strongly preferred.
Able to manage many initiatives and drive multiple threads of work to completion.
Excellent communication skills, both written and verbal
Comfortable in a fast-paced, dynamic environment.
