Background and Justification
UNICEF Kenya requires the services of a communications specialist to support all sections through planning, shooting and editing videos and b-roll for distribution to multiple platforms, including social media and WeShare; coordinate multimedia distribution and ensure target audiences are reached (including donors and partners); and develop and implement advocacy strategies to support the country programme outcomes.
Scope of Work
Communications and media outreach
Produce, film and edit videos for distribution to target audiences and partners.
Strategize and coordinate distribution of multimedia content produced to ensure maximum visibility.
Assist in developing communications, advocacy and campaign strategies in line with UNICEF’s Country Programme Document.
Liaise with country office sections to determine and align advocacy priorities for maximum effect.
Any other communications and advocacy related tasks, as requested
Deliverables
Communications and media outreach
Film and edit videos highlighting priority intervention areas such mortality and stunting, learning and education, child and adolescent protection and HIV prevention, and social protection, inclusion and resilience building.
Distribute produced content strategically to target audiences
Assist in developing and implementing communications and advocacy strategies
Support UNICEF in coordinating communications/media response in the country
Produce human interest stories and other content for social media, website and sharing with partners
Assist in formulating and pitching stories/messages to media
Payment Schedule:
Payment of $6,000 is made once a month upon receipt of an invoice indicating tasks carried out that meet UNICEF’s quality standards, and against an invoice for any travel expenses including flights and DSA, as follows (all in USD).
Desired competencies, technical background and experience
Advanced University degree in Communications, Journalism, Public Relations, or equivalent/relevant professional experience combined with a university degree in a related field
A minimum of five years’ relevant professional work experience in communication, print, broadcast media or interactive digital media
Proven experience in developing communication strategies
Proven experience in professional videography, video editing, and writing
General ability to draft ideas and concepts, clearly and concisely, in written and oral form; specific skills in writing press releases and articles/stories for traditional and electronic media
Proven ability to research, analyse, evaluate and synthesize information
Strong planning and organisational skills
Solid media contacts and the knowledge of current theories and practices in communication research, and the role of mass media
Proven ability to work as part of a team and have a strong understanding of UNICEF programmes
Knowledge of computer systems, internet navigation and various office applications, specifically interactive digital media (video editing)
Demonstrated ability to work in a multicultural environment and establish harmonious and effective working relationships, both within and outside the organization
Conditions
The candidate selected will be governed by and subject to UNICEF’s General Terms and Conditions for individual contracts.
The contractor will work from the UNICEF Kenya office in Gigiri, Nairobi.
50% travel to the field is required (including areas such as Baringo, Homa Bay, Kisumu, Garissa, Isiolo, Mandera, Marsabit, Samburu, Tana River, Turkana, and Wajir).
Travel expenses, including DSA, will be covered in accordance with UNICEF’s rules and tariffs, by the consultant and reimbursed against actuals.
Where consultant is required to travel to areas deemed insecure by UNDSS (such as Garissa, Mandera and Turkana), he/she will travel with UNHAS or UN Vehicle and will not bill the organisation for UN transportation.
The consultant must be legally able to work in Kenya.
As per UNICEF DFAM policy, payment is made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advance purchases, for example for supplies or travel, may be necessary.
Risks
Under-utilization of key communication opportunities hampers overall UNICEF communication efforts and reduces programme effectiveness. For the purposes of this contract, such risks to be mitigated with proper supervision and clear terms of reference.
