Description:
The position is responsible for developing, implementing and executing strategic marketing plans for the business unit to attract new customers while servicing existing ones optimally. The incumbent will be responsible for growing the Our client’s Brand and market share in Kenya while overseeing implementation of marketing activities that will ensure an overall winning position. Reporting to the Country Manager the marketing manager will be based in the in Nairobi with substantial travel across the Kenya Network.
Key Responsibilities
Develop and Implement the marketing strategy for our client in line with the group wide strategy.
In liaison with the Brand and Communications manager, responsible for development of sound adverting campaigns for our client’s product portfolio.
Responsible for expeditious resolution of customer complaints, feedback and follow through;
Responsible for revenue generation initiatives and expenditure controls;
Responsible for identifying and mapping consumer requirements; defining markets, competitor’s strengths and weaknesses; forecasting projected business and establishing targeted market share.
Responsible for setting and monitoring individual sales targets for the Marketing team;
Responsible for developing and managing the marketing budget;
Responsible for carrying out market research within the business unit and share appropriate data with management for timely decision making
Supervises, trains and motivates marketing staff to meet business objectives.
Monitor and analyze market share trends and competitor activity among OMCs in Kenya;
Job Qualifications
Bachelors’ degree in Marketing or Business-related field;
Postgraduate degree in a Business-related field will be an advantage;
A minimum of 7 years’ experience in Oil marketing and specifically in Retail network management;
Experience in supervising and managing teams mandatory.
IT proficiency in Microsoft suite.
