KCA University is a dynamic private business university committed to quality service and ethical practices.
KCA University seeks to recruit a highly motivated and innovative candidate to fill the following position:
Job Objective: Responsible for the development, design, and placement of media content, media relations, and procurement of marketing collateral
Duties and Responsibilities:
Engage university stakeholders to develop messages and produce content for website, social media, and traditional media
Build relationship with media to ensure strategic placement of adverts on media (print and broadcast)
Facilitate procurement of media including LPO and payment processing
Work with other members of the university to coordinate photo and video shoots on university campus
Work with content providers to ensure they supply highly-quality, original content that reflect popular search terms
Should ensure designs are easy for search engines to navigate and index
Collect web statistics for evaluation and reporting purposes
Communicate effectively, information on application procedures and student life campus to prospective student
Receive and review incoming applications and facilitate student through the admission process
Maintain and share departmental reports with line manager in a timely manner
Develop innovative communications and recruitment strategies in coordination with Enrollment Management team to increase student enrollment
Conduct research and surveys to determine current effectiveness and future needs
Organize and participate in external and internal recruitment activities
Qualifications and Experience
The candidate should possess the following qualifications and experience
Bachelor degree in marketing, communication, journalism, public relations, or any other relevant course
One year relevant work experience is preferable
Excellent writing skills and an ability to deliver clear and concise, engaging copy for a range of audience
Passion and enthusiasm for design with a creative flair
Familiar with search engine optimization techniques
Proficiency in Web design software such as Adobe Photoshop or Dreamweaver (added advantage)
Time management skills and the ability to cope with several projects at a time
Experience with video production and photocopy (added advantage)
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