Job Description
Reporting into:
CMO Direct
Reports
Senior Performance Marketer, SEO Marketer
KEY RESPONSIBILITIES
Organizational:
Lead the performance & SEO teams
Communicate with colleagues and share insights on Slack
Coordinate on-time delivery of team tasks via Trello
Ensure ongoing training and development of team
Hold weekly calls with senior performance marketer and SEO marketer
Hold weekly calls with SEO focussed developers for requirement agreement and execution
Join weekly meeting with CMO Join weekly senior marketing standup
Join weekly hub meeting
Reporting:
Own SEO Master & oversee Performance Master
Contribute to marketing roadmap
Quarterly performance reviews and set development plans for team
Analyse and report on impact of SEO and content initiatives on KPIs creating clear action items from insights
Quarterly report on SEO health of every vertical core
Contribute to Performance marketing reporting
Functional:
Document in marketing playbook and ensure adherence to Performance & SEO marketing frameworks
Ensure documentation of all SEO marketing tests and communicate learnings
Work with CMO, Heads of Marketing and Offline Marketers on digital advertising strategy to support campaigns
Investigate new performance marketing channels
Keep track of performance, SEO (Incl. search engine algorithm changes) best practices and communicate key insights to team
Full ownership of SEO strategy and execution
Work with product and IT to document, execute and analyse SEO improvements
Coordinate closely with Senior Performance Marketer to develop keyword insights
Oversee SEO implementation on all site migrations and projects
Coordinate media outreach or content for SEO purposes
Second round interview all performance marketers
First round interview all SEO marketers
Back-support SEO and Performance marketing tasks whenever necessary
KEY RELATIONSHIPS
CMO Heads of Marketing Email Marketing Manager Community Marketing Manager Art Director Tech SEO Lead
go to method of application »
