The Key Account Representative (KAR) will be actively involved in ensuring increased sales productivity and revenues, manage key accounts, increase and product availability in the stores covered. The position is in Kisumu
Principal Accountabilities
To apply and practice imperatives for strategic Key Account Management approach and decision
Develop and build excellent account relationships with Key Account customers such as large and medium retail stores to leverage on business opportunities
Develop and implement annual Joint Business Plan and business review with retailers and principal
To formulate and execute objectives, plans and strategies
To identify and evaluate market opportunities related to the assigned account
To coordinate the work closely with Key retailers to ensure non-disruptions in the service levels
To coordinate executions of agreements and promotions with the sales force
Negotiate with store managers to increase facings on home shelf and ancillary space a head of designated competitor facings, and extra displays
Able to design trade investment plan to derive sales growth and profitability focusing on the right band and SKU mix
Evaluate promotion effectiveness to maximize ROI
Plan and draw up the monthly sales promotions, quarterly customer reviews, yearly cumulative sales performance, market and category performance.
Feedback on all forms of competitor activities
Qualifications, Experience and Knowledge
Degree/ Diploma in Business, Sales & Marketing
Minimum 5 years’ experience handling Key Accounts Sales (Tier 2 &3).
Experience and knowledge in field sales especially FMCG
Must have a valid driving licence
Good verbal and written communication skills
Honest and a person of integrity.
Good in data analysis and presentation
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