Position Reporting to: Marketing Manager – Cable
Job Purpose / Summary: Create and retain a robust and engaging online community of users (Online and social media) that will contribute to the growth of Zuku brand and its customer base.
Key Responsibilities
Assist in the development and implementation of the digital brand strategy
In liaison with Marketing Manager and the digital agency, create and manage social media content (Facebook, Instagram, Twitter) in line with our digital brand strategy;
Uploading and maintaining content for the organisation’s website across all countries/regions;
In liaison with the digital agencies, coordinate media to ensure they are within budget;
Dispatch email marketing campaigns to staff and customers to create awareness on new campaigns and initiatives;
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
Use web analytics software to monitor performance of Zuku/ Wananchi websites and make recommendations for improvement;
Train staff on online tools & community management
Record and upload company events onto the company’s online platforms
Qualifications:
Bachelor’s degree in business, marketing/ IT
Three years’ experience in social media management
Sound knowledge new media / internet applications desirable
Excellent communication skills (verbal and written);
Ability to exercise tact and good interpersonal skills;
Project management skills;
Time management skills;
Analytical & problem solving skills;
Ability to be pro-active with a sense of urgency;
Ability to read, understand and communicate semi technical documentation;
