Job description
JOB SUMMARY:
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversee development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
Direct the efforts of the team and coordinate at the strategic and tactical levels with the other functions of the Organization.
MAIN DUTIES AND RESPONSIBILITIES:
Responsible for development of marketing and communication strategy in line with overall company strategy.Responsible for creating, implementing and measuring the success of:
A comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,All Organizational marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
Coordinate market research studies and analyze their findings.
Conduct economic and commercial surveys to identify potential markets for Internet Solutions Group’s products and services.
Coordinate and participate in promotional activities, trade shows, seminars, forums and other events, working with Internet Solutions.
Work closely with the Revenue teams in supporting their efforts through advertising, promotional activities and other marketing initiatives.
Provide timely, accurate and relevant information to staff and the public through print and electronic media outlets.
Manage the Marketing Department budget and deliver all marketing activity within set budget.
Participate in product development, pricing and develop and support strategies for new products.
Coordinate CSR activities.
Oversee all internal events such as Company events, Staff Parties, team building events for the whole Group.
Develops, implements digital strategy, monitors following and drives lead generation to support brand and revenue generation.
Develop Marketing Dashboard and track performance against defined marketing metrics
Experience and Background Required
Bachelors Degree in marketing, business or related field
CIM added advantage
At least 5 Years experience in fast paced marketing environment
Good experience in ATL & BTL marketing
Proficiency in Microsoft Office programs.
At least four years of supervisory experience.
Key Attributes:
Team player with excellent interpersonal skills and ability to lead and motivate other team members.
Drive, energy and results oriented with a commitment to deliver excellence.
Track record of success and value addition in previous roles.
Ability to work under minimum supervision, prioritizes work and meet tight deadlines.
Energetic, enthusiastic, hands-on, independent, with the ability to take initiative.
Willingness to delve into the detail where required as well as providing leadership.
If your background and competence meet the above requirements and you are self-driven, proactive, results oriented person, please send your application letter, CV and relevant testimonials to The Human Resources Manager through careers@accesskenya.com quoting the job reference number.
To be received not later than close of business 09th February 2018.
