Job Description
About The Affiliated Organization
Sagitarix Ltd is a Nairobi based company founded by Ashoka Fellow and Social Entrepreneur, Dr. Moka Lantum. Our company works hard to get medicines and care to those who need them the most. We believe that in order for universal health coverage to be achieved in Africa, local communities and households most embrace the opportunity to ensure they are paying a fair price for quality medicines, the absence of which will continue to pepetuate poverty and suffering from treatable disease. We also believe that Social Inclusion and Technology are essential to improve access to care at scale. Hence our product and service models combine social inclusion strategies and technology solutions to ensure that even rural households pay for medicines at the best prices possible without having to travel far and wide in search of the medicines they need.iSikCure is a Kenya-based m-commerce and distribution service for medicines with a mission to get quality affordable medicines to those who are most in need. The iSikCure app allows users to find a provider, book a visit, obtain a prescription and then purchase medicines with the aim of reducing the time and cost of accessing medicines. While the platform is open to any prescription and non-prescription medicines, we focus our efforts on serving patients with non-communicable chronic diseases.To better serve patients in resource-limited settings, we distribute iSikCure via space equipped with a smart phone and connectivity, and branded Social Innovation Hubs. These are located in densely populated rural settings with little or no access to pharmacies and clinics. The absence of doctors and medicines in these settings makes our mission more urgent. Yet this population is hard to reach via conventional marketing channels. Social media, TV ads and promotional materials on paper are either ineffective or too expensive to deploy at scale. Presentations in local social settings, such as women’s groups, churches, markets and via short videos on WhatsApp have proven to be the most cost-effective methods of engaging our target audiences.Key Deliverables IncludeWe are seeking a marketing expert to helps us develop a marketing strategy for iSikCure targeting hustling professionals between 23-45 who use iSikCure as an online service and persons 45 and older with chronic conditions and likely to access iSikCure via the Hub.
Develop marketing content which can be disseminated easily and cost-effectively in urban and rural townships.
Develop multi-media tools to move the target groups from awareness about iSikCure to the adoption of iSikCure as a lifestyle and wellness brand where people can actively check for the price and availability of medicines before the buy and achieve savings.
Train and support the local team with the deployment of the content via the media developed.
The office can provide amenities to volunteers such as: Housing, Internet, Local travel expenses, Office space
Language RequirementsEnglishDesired Skills And Experience
Experience in digital and social media marketing critical.
A passion for lifestyle and wellness promotion essential.
Empathy and sensitivity to the challenges patients face when seeking medicines required.
Understanding of the Kenya social media environment a plus.
Willingness to work with very little resources yet dream big encouraged.
